Anokhi- A Place to Shop Rajasthani Craft

 Anokhi opened up the space of the hand block printing, quite popular in the state of Rajasthan. It is the excellent fusion of the contemporary sensibilities with the traditions of excellence. It is identified by its unique prints, and the sense of designs, and the range of colors. The appliqué embroidery, patchwork and bead work are its specialties. Its outlet at Khan Market in New Delhi showcases the best of casual and formal wear and this includes duppatas, saris, salwar kameez, skirts, kurtis and the fabric for the different dresses.

Anokhi has the wide customer base and has an international appeal. Fabric procurement, finishing, checking, and packaging is done at Anokhi office at the farm on the outskirts of Jaipur. It has a high tech art unit with sewing machines, dry cleaning plants, checking and packaging units. On the contrary notes, cutting edge technology keeps the corporate connoisseurs and the company busy.

The company deals with more than ten different printing units and two dyeing units with more than ten different printing units and two dyeing units which have largely hereditary practitioners  of their respective craft.

Anokhi has more than three hundred employees working in its premises in Jaipur and another fifty who work at the Anokhi stores in Jaipur, Delhi, Mumbai, Bangaluru, Kolkata and Chennai. In all its activities Anokhi provides livelihood to more than a thousand people.

Steady progress and fine tuning of the art potential amongst the artisans has made Anokhi a rich heritage house for what was once a lost art.

Thanks to patrons and connoisseurs of art, Anokhi has shown scintillating masterpieces of what was once a dwindling art.

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