Visit Finland to promote Helsinki as MICE destination in India

To promote Helsinki, Finland chiefly as one of the leading MICE destinations in the Indian market, the Finland Convention Bureau has recently organized a presentation in Mumbai in collaboration with Visit Finland for the Indian Travel trade. It highlighted the need of promoting various exotic places for instance Turku, Tampere, Inari, Saariselka and Rovaniemi as leisure destinations among Indian holidaymakers. The bigwigs who were the part of this Mumbai presentation included Papori Bharati, Marketing Representative, India – Visit Finland; Sangeeta Mansukhani, Sales Manager – West India; Shyam Kartikeya, General Manager, Kuoni Travel – India and Ashish Tela, Senior Manager – Marketing,  and TATA Asset Management Limited. Additionally, Visit Finland is also thinking of organizing similar MICE presentations for the Indian travel trade, taking place in the two most happening cities of India namely Delhi and Mumbai on March 2-3, 2011 respectively.

Nonetheless, in order to position Finland as a phenomenal tourist destination, the Bureau has emerged with an innovative theme underscoring Finland as ‘Credible, Creative, Contrasting, Cool’ destination.